JPEX, the biggest cryptocurrency exchange in the decentralized finance (DeFi) space has launched billboards in Kuala Lumpur, Malaysia.
Where Are The JPEX Billboards Located?
The billboards are three and can be found in the Central Business Districts of the following addresses: WOLO Kuala Lumpur, corner of Jalan Bukit Bintang, and Jin Sultan Ismail, Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
Why did JPEX choose Malaysia?
Unlike other Asian countries, Malaysia is known as a crypto-friendly state. The authorities do not see digital assets as legal tender, nor do they see them as a threat to their local economic system.
While China, India, and recently Singapore have found ways to stop or reduce the use of cryptocurrencies through regulatory crackdowns such as taxes, residents of Malaysia can trade crypto without paying any taxes on their gains.
Why Kuala Lumpur for JPEX billboards?
Kuala Lumpur was chosen because it is the capital of Malaysia. Aside from that, it has a population of more than 8 million which is great for consumer engagement.
How Will JPEX Benefit from Billboards in Kuala Lumpur?
As we all know too well, billboards have become a powerful advertising tool. Popular brands such as Coca-Cola continue to market their products through this medium despite being household names. This is due to the number of people who will lay their eyes on it within a day.
The boards have been strategically placed along central business districts where millions of people walk on foot and pass by through private and commercial vehicles.
Despite the impact of online ads, people have the option of avoiding watching a commercial or changing a radio/television channel if they do not like the nature of an ad or the brand being promoted.
Billboards are fixed and cannot be changed. Whatever happens, if 5 million people out of the total population stroll through the areas where the boards are placed, there is a huge chance they will have a peak.
Once that happens, they can use their phone to access the exchange on smart devices powered by Android and iOS in addition to finding the exchange on JPEX’s official online address on the World Wide Web. To put it simply, billboards are available 24 hours a day and 7 days a week.
According to the latest research by Arbitron National In-Car Study, 71% of people look at billboards when driving. With the cost of billboard advertisement being relatively lower than other forms of ads that come with a limited viewership or listening rate, JPEX has chosen the right market solution for their business.
The launch of the billboard is a series of events that will be happening as part of the promotion of the exchange to millions of users around the world.
In August, JPEX will be following in the footsteps of centralized exchanges such as Huobi Global, Crypto.com, OKX, and others in launching a cryptocurrency. This digital asset will bring more mileage to the entire ecosystem of the crypto trading platform and add another digital currency to the portfolio of short, medium, and long-term investors.
More importantly, it will play an invaluable role in the mainstream, decentralized finance (DeFi), non-fungible token (NFT), Web3, and the Metaverse as a whole.